Madison is called, “The City of Four Lakes” and “Mad City”. Madison is named for American Founding Father and President James Madison.
As of 2021, Madison is the fastest-growing city in Wisconsin. Madison is home to the University of Wisconsin–Madison, the Wisconsin State Capitol, and an extensive network of parks and bike trails. Madison has the most parks and playgrounds per capita of any of the 100 largest U.S. cities.
Madison’s economy features a growing technology sector. The Madison area is home to the headquarters of American Family Insurance, Lands’ End, Spectrum Brands, a regional office for Google, as well as many biotechnology and health systems startups.
Today, Madison embraces cultural equality, diversity, inclusion, and equity as a growing vibrant education-oriented community with affordable housing and plenty of available lease space for more startups and tech businesses.
The City of Madison is in a fast growing Wisconsin area for new tech businesses. In the spirit of enterprising early settlers, Madison is in an ideal Dane County location where local individual creativity can thrive and where self-starter entrepreneurs can start their own dream business online or offline.
Business startups in retail sales, clothing, fashion, music, beauty, healthcare, legal, medical services, information technology, restaurants, online sales, cleaning services, beauty salons, barber shops, education technology, and construction are always in demand in a local growing community like Madison. Shop Local! Buy Local!